YOU are the expert!

You may not realize it, but YOU are an expert. That’s right, you play a significant role at Vanguard University, in higher education, and within your department. Whether you are a coordinator, a faculty member, an admissions counselor, a director, or an assistant–your unique interaction with existing students and prospective students gives you expertise in your field. In turn, I challenge you to share that expertise, that knowledge that you work 40+ hours a week to accomplish, by sharing it on your department blog! This Marketing/Digital Media blog will be designed to bring you facts, inspiration and creativity for you to maximize the use of your department blog, to its fullest potential, and go beyond an everyday news feed. I invite you to submit your comments in the comments box below or email me directly at socialmedia@vanguard.edu if you have suggestions or questions along the way.

So where IS this magical blog I’m referring to? It’s either: 1) at the top right hand corner of your department microsite, named NEWS, and/or 2) toward the bottom center column of your department microsite, named RECENT NEWS.

To access your blog, simply login to your site, and hit POSTS on the left, side menu bar, then hit ADD NEW to create your very own blog post.

And to start you off content-wise, let me remind you of some of our Vanguard University brand promise and some of the key messaging as a community–you can find all of that material here on the Your Story Matters page of our website. These should be the cornerstones of all that you say and do when communicating the “brand” of Vanguard University. You can refer back to that Your Story Matters webpage when your ideas are running dry or need a refresher course.

More to come, but in the meantime, happy blogging!

Holly Clinard is Assistant Director of Marketing & Digital Media. Find out more about Holly and the rest of the Advancement Team here. Or contact her at socialmedia@vanguard.edu

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