Big load of gossip?
A lot of people wonder–what is a blog anyway?
To start off, you should know that BLOG does not stand for big load of gossip (little known fact) – it comes from the word: Weblog. A blog is a web publishing tool that allows authors to quickly self-publish text, photos, videos, and even links to other blogs or websites.
Blog vs. Website–what’s the difference?
One word = CONVERSATION! Blogs are like online journals, filled with text or visuals that should be regularly updated. In your blog, the primary content is made up of daily postings as opposed to just static information like you’ll see on a website. Each blog post should be fairly short and to the point, and above all be frequently updated!
But what do I have to say in a blog that’s important?
SO MUCH. Students want to know the latest. They want to read what is happening in your department, they want tips on application processes, to read life experiences of current VU students, to hear from professors – and so much more. Here are a few examples of some good blog content that’s at your fingertips!:
FACULTY
What the faculty is up to (speaking engagements, lectures off-campus, performances, etc.)
ON CAMPUS
If your department is hosting a lecture or event, blog about it. Draw from real experiences at each lecture or event to show more emotions and engage readers as a person so they can connect with you on a human level.
TRAVEL
What trips your department is taking (science field trips, music department tours, etc.)?
ALUMS
What successful alums have come out of your department, and out into the world to live the story that God has for them. Your alums will tell the story.
This is just the tip of the iceberg, there is so much you can share on your blog. Next time I’ll share about WHO in your department should be blogging–so stay tuned and blog away!
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Holly Clinard is Assistant Director of Marketing & Digital Media. Find out more about Holly and the rest of the Advancement Team here. Or contact her at socialmedia@vanguard.edu
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